Shop SS17 collections by regional designers at FFWD’s EPIC Pop Up Shop, Galeries Lafayette

Spring/Summer ’17 collections from an impressive line-up of six regional designers are available to shop now until April 15th at Fashion Forward Dubai’s (FFWD) EPIC Pop Up Store in Galeries Lafayette, The Dubai Mall

For the fourth consecutive season, Galeries Lafayette buyers have carefully curated a Spring/Summer ’17 selection from FFWD designers who have previously showcased at the bi-annual event. The Pop Up Shop is part of FFWD’s EPICxSAMSUNG empowerment program which is dedicated to supporting regional talent to attain commercial success.

“The FFWD Pop Up shop, under the EPICxSAMSUNG program, is an excellent vehicle for FFWD designers and d3 creative partners to attain customer visibility and widen their commercial reach. We are delighted that Galeries Lafayette have chosen to partner with EPIC again to support regional design talent for a fourth season,” said Ramzi Nakad, COO and Co-Founder, FFWD.

Located in the Womenswear department on the 1st floor in The Dubai Mall, the largest mall in the Middle East the Pop Up is home to ready-to-wear apparel designers including:

LAMA JOUNI – Launched in 2013, the eponymous label of the Paris-based Lebanese designer produces high-end ready-to-wear with its own unique style and bold designs. Her pieces have discernible and inspiring cultural referents, in outlines or details, and are made to be worn by independent and passionate women. Lama Jouni was recently selected to showcase on the catwalk at Fashion Scout during London Fashion Week A/W 17 as part of an EPIC initiative in partnership with FAD Institute of Luxury Fashion & Style Dubai & Fashion Scout

SOTRA – Designed by Saudi designer Nouf Hakeem, in collaboration with her partner Mariam bint Mahfooz, the brand creates collections that focus on juxtaposing modern cuts with playful feminine details; to enliven urban wardrobes with colour and texture. Stylish and comfortable, Sotra reflects the confidence and versatility of its customers.

MIRA HAYEK – After interning at the ateliers of Elie Saab in Beirut and Erdem in London, Beirut-based designer Mira Hayek was selected by the Starch Foundation in Beirut to launch her first ready to wear collection in 2011. The brand is dedicated to dynamic women with an effortless sense of style. They seek contemporary pieces with a fun and sporty edge that can be worn day and night, fitting perfectly in their bustling urban lifestyle.

KRISTINA FIDELSKAYA is a Dubai-based label by Kristina Fidelskaya who mixes vintage styles with her current cultural fascinations. The eponymous label effortlessly creates elegant and timeless clothes that speak to every woman. As an entrepreneur, a mother and a trendsetter, her collections symbolize the power and independence of the modern woman while maintaining the traditionally refined femininity and class.

MRS. KEEPA – Egyptian-French designer Mariam Yehia takes inspiration from her Middle Eastern roots playing on patterns, fabric and colours merges with European elegance and sensibility. The label features flattering silhouettes, feminine and vintage inspired pieces.

AMIRA HAROON is a seasoned FFWD designer having shown at Seasons One, Two, Six and Seven, as well as at FFWD’s EPIC showroom in Paris this March. Of Pakistani origins, but having grown up in the Middle East, Haroon launched her brand in 2010. She designs for a woman who has a Middle Eastern soul with a trans-regional outlook and attitude, a confident and globally travelled woman.

.