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ALI KAROUI - DESIGNER OF THE MOMENT

  • Writer: Maher Dardour
    Maher Dardour
  • Feb 13, 2019
  • 2 min read


In a world of growing mode, Ali Karoui, young Tunisian designer graduated from ESMOD Tunis has evolved so as to stand out from the lot: At just 28, he already is a hit on the scale international.



• Passionate about fashion since his childhood, Karoui gets his first fashion design award in 2005. He began working for its own account in 2006, dressing international artists and personalities.

• He created his own brand in 2012, he defined himself as a brand "luxury, which caters to a certain category of people (one feels immediately referred is not it) which only in high fashion, unique pieces, and that the measure. "Karoui Ali" was later chained shows and international performances: Alta Roma in 2013, the First Ladies Luncheon in New York, winning the Mediterranean Fashion Price and the Mercedes Benz Fashion Week in Berlin in 2014. And in 2015 Texworld Paris, the Tunis Fashion Week, Chopard and the famous parade in Saint Tropez. And several appearances at Cannes. • Now Tunisian designer of world stars, Ali Karoui dressed Vita Sidorkina (Victoria's angel), Adele Exarchopoulos (the film the life of Adele), Sarah Marshall, Victoria Silvstedt (the last Cannes Film Festival), Haifa Wahbi, Stefanie Giesinger Hana Ben Abdeslem, Kenza Fourati, Rim Saidi, Dora Zarouk, Yasmine Torjdman Besson, Nancy Ajrem, and Lady Victoria Hervey, to name a few. We decided to go to meet him.


It rings and designer warmly welcomes us into her apartment converted into a workshop, around the capital. A best of Madonna in the background, the neo-classical furniture, models and pencils pallets and crayons Faber Castell and now immersed us in the Universe Karoui Ali. Six seamstresses working when we land with our picture books and our equipment. The oldest, Imen, working with Ali for almost two years, she told us: "The atmosphere at work with Ali and girls is great, it is I who opened the shop in the morning, I prepare everything until the others arrive and I distribute the tasks. Ali is very strict, very strict in his work, but it's also funny, and we teased all the time.



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